Lou Ellman is the founder and CEO of the brand licensing automation suite of tools known as RoyaltyZone.
Listen to learn how Lou identified a market need, navigated the challenges of bootstrapping a business, struggled through the phases of product development and learned the importance of product roadmap, and what it’s like to build and sell a software company.
David Harkins interviewed Lou via Skype in May 2018 from his home in Austin, Texas for his graduate work in entrepreneurship.
Companies and Resources Mentioned
Featured photo source courtesy: Lou Ellman